The Cost of Waiting

Preparation feels responsible. Another certificate, another year of experience, another round of research before committing to anything. It looks like diligence and it is often fear wearing better clothes.

This book counts what that delay actually costs. Not in theory, but in the customers who went elsewhere, the skills that came only from doing, and the years that do not return.

It is not an argument for recklessness. It is an argument for starting smaller and sooner than feels comfortable, and for treating the first attempt as the research rather than the reward.