Notes from building
Thoughts on entrepreneurship, business, and what it actually takes to earn on your own terms.
Nobody is coming to save your business
The grant, the investor, the big client, the connection who will change everything. I waited for all of them at different times. None arrived, and the waiting cost me more than any of them would have been worth.
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What I got wrong about working hard
For three years I measured myself by hours. I was proud of the late nights and the weekends. Then I looked at what all that effort had actually produced, and the number was smaller than I expected.
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The first customer is not the hard part
Everyone talks about how difficult it is to find your first customer. In my experience the first one is comparatively easy. It is the second, third and fourth that decide whether you have a business.
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The customer who taught me to charge properly
I spent my first year underpricing because I thought cheap was how you competed. One customer, and one uncomfortable conversation, showed me what that actually cost me and everyone I was trying to serve.
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